MACEPA
MACEPA (Malaria Control and Elimination Partnership in Africa) is a program at PATH, an international non-profit organization focused on global health innovation. This project is a case study to highlight milestones in Senegal’s fight against malaria over the past two decades. The design system works across platforms and mediums to engage a wide range of users.
About MACEPA
• Design system that features and compliments vibrant colors and personality of Senegal, captured in provided photography.
• Implementation across mediums: printed books (in both English and French), on screen single page PDFs, Squarespace website, a promotional postcard, and promotional motion graphics for twitter.
• Production of graphics to illustrate complex, data-driven concepts.
Timeframe
8 Weeks
Skills
Concept | Design across mediums | Layout | Print | Language translation | Web | Motion
Tools
InDesign | Illustrator | After Effects | Squarespace
Collaborator
Jen Fox, Atomic Fox Design | Creative direction |Art direction
Malaria Free Senegal
MACEPA is a project at PATH, an international non-profit organization focused on global health innovation. MACEPA’s focus is on malaria elimination in Africa. This project is a case study to feature progress and highlight milestones in Senegal’s fight against malaria over the past two decades.

A look inside the case study book

Designing for Print and Web
Implementation across double-page print spreads, single-page digital PDF, web and motion platforms is an essential consideration, as well as the need for a larger text footprint for a French translation.
The design concept features overlapping and floating rectangles with a strong suggestion of motion and interconnectivity. MACEPA’s and PATH’s multifaceted approach of combining technology, data, medication, funding and social support to precipitate malaria elimination is reflected in the integrative and energetic shape juxtaposition of this design.
MACEPA provided vibrant, eye-catching photography and requested creation of a color palette to reflect the energetic colors captured in the photographs based on textiles and environment. Multiple graphics were created to illustrate complex, data-driven concepts.

Design system intentionally versatile, allowing for access of the document in both book-based spreads or screen-based single page PDF

The Website
The booklet is featured and promoted on a dedicated, Squarespace-powered webpage about the case study, featuring web-based extensions of the design concept.
The Postcard
The case study was promoted by a printed, double-sided postcard in both English and French.
Twitter Promotion
While the print-based design features implied depth and motion, the concept is brought to life using After Effects. Four motion graphics were created for use on Macepa's active Twitter feed to increase engagement with the case study.
Flip through the English case study
Geo   Werq   Portshowlio   Macepa   ​​​​​​​Bad Muther   Jam Sesh'
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